15 Years Experience • Red Bull Partnerships • Multi-Million Dollar Clients
Most Melbourne Service Businesses Are Doing Lead Generation Backwards (And Burning Money)
I'll show you the brand-first system that grew my automotive business through COVID while competitors went broke (with ZERO paid advertising)
(FREE this week for qualified businesses)
I've Being Doing This Along Time
At 14, I turned $500 into a $10,000/month business.
The secret?
Brand first, scale second.
Read my full story →
At 14, I turned $500 into a $10,000/month t-shirt business.
The local news featured me as a "young entrepreneur to watch."
But here's what they didn't tell you...
I didn't use fancy ads or complicated funnels. I used something most agencies completely ignore: becoming the authority first.
Fast forward to 2019-2021.
While businesses were struggling through COVID, my automotive company was taking massive market share.
Again, zero paid advertising.
Just pure brand authority and organic growth.
Why am I telling you this?
Because after 15 years of marketing and building multiple successful businesses, I've discovered something that will change how you think about lead generation forever...
Everyone is doing it backwards.
They throw money at ads before building trust.
They focus on tactics instead of becoming the obvious choice.
They compete on price because they haven't established authority.
That's why I started BLVCK Labs.
- Lachlan
“I first approached Lachlan because I was looking for a person to manage my social media, but when we met for lunch, he saw so many more holes in my business, flaws in some of the things I was doing and opportunities that I was losing out on, that I ended up bringing him in to take care of the business operations and managing my team.
Lachlan managed my team and optimised their skills without me almost getting involved at all.
He built a new community for my business inside a mobile app, transformed the website, set up automations, instructed my video editor to make relevant content and more.
I truly believe that Lachlan is an asset to any business.
In my opinion, his work ethic is very difficult to match and he is very passionate about helping businesses have better operations in place, so that they can have more flow, make more money and be more successful.”
The Melbourne Service Business Problem
I've assessed hundreds of Melbourne service businesses, from small trades to million-dollar operations.
Here's what I find every single time:
❌ Poor Branding
That makes you look like
everyone else
❌ Zero Startegy
To establish market authority
before running ads
❌ No Lead System
A repeatable way to generate leads that can track and scale
❌ Missing CRM
Setup so good leads fall through the cracks
❌ Cold Leads
No lead-to-call system
meaning hot leads go cold
The Result?
You're trapped in the "feast or famine" cycle, competing on price instead of value.
The BLVCK Labs Authority First System
1. Authority
We position you as THE expert in your niche using high value content that teaches your best secrets/
Yes, we give them away for FREE - that's the secret to becoming the authroity.
2. Content
Using our problem/solution framework, your content becomes your lead generation tools AND your ads.
(No separate direct response advertising needed)
3. Capture
Like fishing, we determine exactly what "bait" attracts the ideal client.
Then build a system to capture leads in the cheapest, most qualified way possible.
4. Track
Full visibility from cold prospect to paying client so you know exactly what's working.
(And not working)
5. Scale
Once the system works, we scale it until your biggest problem is operational capacity
(A very good problem to have)
Perfect for Melbourne Service Businesses Doing $10K+/Month Who
✓ Understand marketing is an investment (not an expense)
✓ Have capacity to handle more clients right now
✓ Have admin/sales team to respond to leads quickly
✓ Want to become the obvious choice in their market
✓ Are tired of competing on price against inferior providers
Industries I Specialise In
Trades, Professional Services, Property/Construction, Healthcare, and Consulting
The "Authority or Nothing" Guarantee
If we don't position you as the recognized authority in your Melbourne market within 90 days, and you don't see a measurable increase in qualified leads, I'll work for free until you do.
I can make this guarantee because I've never seen the authority-first approach fail when implemented correctly.
Limited Melbourne Partnerships Available
I only work with 3 new Melbourne service businesses per quarter.
Why?
Because I personally oversee every strategy and implementation.
This isn't a "set it and forget" typical agency model.
Current availability: 1 spot remaining for Q4 2025
Applications close Friday, September 13th, or when the final spot is filled - whichever comes first.
BOOK YOUR STRATEGY ASSESSMENT
(Usually $495)
45 Minute Deep Dive Where I'll:
Audit your current positioning and lead generation
Identify the biggest bottlenecks killing your growth
Show you exactly how the authority first system would work for your business
Determine if we're a good fit to work together
Investment: Normally $500, but free for qualified Melbourne service businesses this week.
FAQ
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Brands
Multi-billion dollar property developers, Red Bull, and some of Australia's fastest-growing service businesses.
Featured In
If you don't make back your full investment within the first 30 days, I'll refund 100% of what you paid. Just send me an email, that's it.